The Influence of Money Attitude, Lifestyle, and Personal Values on Purchase Decision of Exclusive Gadgets in Aceh

  • Hendra Halim Prodi Ekonomi Syariah, Pascasarjana UIN Ar-Raniry
  • Dinaroe Dinaroe Fakultas Ekonomi dan Bisnis Unsyiah
Keywords: Lifestyle, Money Attitude, Personal Value, Purchase Decision

Abstract

The research aims to measure the influence of lifestyle, money attitude, personal value, toward purchase decision of Apple products by Syiah Kuala University’s students. Purposive sampling method is used to collect primer data by sampling the students using Apple gadgets in the University. 97 out of 120 distributed questionnaires are being collected and Moderated Regression Analysis is used to test the hypothesis. The result shows that lifestyle, money attitude, and personal value affects significantly towards the purchase decision of Apple products. Nevertheless, due to the negative result of regression coefficient, then personal value has not given any moderating effect of lifestyle and money attitude toward purchase decision of Apple products.

 

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Published
2019-07-22
How to Cite
Halim, H., & Dinaroe, D. (2019). The Influence of Money Attitude, Lifestyle, and Personal Values on Purchase Decision of Exclusive Gadgets in Aceh. Asian Journal of Entrepreneurship and Family Business, 3(1), 13-29. Retrieved from http://perwiraindonesia.com/ajefb/index.php/jurnalAJEFB/article/view/37