The Effects of Consumer Operant Resources (COP) on Co-Creation Processes in Communitie

  • Marta Adela School of Business and Economics, Universitas Prasetiya Mulya
  • Yuliana Yonathan School of Business and Economics, Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan, Tangerang, Banten, Indonesia
  • Agus W. Soehadi School of Business and Economics, Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan, Tangerang, Banten, Indonesia
  • Suherman Widjaja School of Business and Economics, Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan, Tangerang, Banten, Indonesia
Keywords: Community performance, co-creation, consumer operant resources, creative industry, Jabodetabek

Abstract

In today’s modern era, consumers tend to be proactive and play a role in value creation, product making, and even consumption processes. Consumers utilize their operant resources at hand and help materialize co-creation processes in consumer communities without involving producers, which will affect community performance. This study aims to prove the positive correlations between consumer operant resources and co-creation, and between co-creation and community performance.

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Published
2019-07-22
How to Cite
Adela, M., Yonathan, Y., Soehadi, A., & Widjaja, S. (2019). The Effects of Consumer Operant Resources (COP) on Co-Creation Processes in Communitie. Asian Journal of Entrepreneurship and Family Business, 3(1), 81-88. Retrieved from http://perwiraindonesia.com/ajefb/index.php/jurnalAJEFB/article/view/43