http://perwiraindonesia.com/ajefb/index.php/jurnalAJEFB <p>Asian<strong> Journal of Entrepreneurship and Family Business&nbsp;</strong><strong>(AJEFB) </strong>is a double-blind peer-reviewed journal published by the Indonesian Entrepreneurship Educator Association (Perwira Indonesia) in collaboration with Universitas Prasetiya Mulya. The AJEFB is published twice a year (January-June and July-December). The first edition of AJEFB, in printed and digital format (e-journal), published<br>and launched on August 9, 2017. in the Seminar &amp; Call for Paper Roundtable for Indonesian Entrepreneurship Educators (RIEE-2017) at the University of Sumatera Utara (USU), Medan, Indonesia. Digital version of AJEFB powered by the Open Journal System platform. The AJEFB is published to serve the Perwira Indonesia community and all of the academics who are interested in entrepreneurship education, entrepreneurship and family business management.<br><br>AJEFB was established in 2017 as a biannual journal.</p> en-US <div class="addthis_toolbox addthis_default_style addthis_32x32_style">An objective of the AJEFB is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of Entrepreneurship, Business management, and Family Business. Permission is hereby granted to reproduce any of the contents of the journal for use in courses of instruction, as long as the source and “AJEFB copyright” are indicated in any such reproductions.<br><br>Written application must be made to the Managing Editor for permission to reproduce any of the contents of the journal for use in other than course of instruction e.g., inclusion in books of readings or in any other publications intended for general distribution. In consideration for the grant of permission by the journal in such instances, the applicant must notify the author(s) in writing of the intended use to be made of each reproduction. Normally, the journal will not access a charge for the waiver of copyright.<br><br>Except where otherwise noted in articles, the copyright of articles in the journal has been transferred to the AJEFB. Where the author(s) has (have) not transferred the copyright to the AJEFB, the applicant must seek a permission to reproduce (for all purpose) directly from the author(s).</div> <p><a href="http://creativecommons.org/licenses/by/4.0/" rel="license"><img style="border-width: 0;" src="https://i.creativecommons.org/l/by/4.0/88x31.png" alt="Creative Commons License"></a><br>AJEFB is licensed under a <a href="http://creativecommons.org/licenses/by/4.0/" rel="license">Creative Commons Attribution 4.0 International License</a>.</p> ajefb@perwiraindonesia.com (Editorial AJEFB) heronimus.maryono@pmbs.ac.id (Heronimus Maryono) Wed, 30 Aug 2023 10:08:56 +0000 OJS 3.1.1.4 http://blogs.law.harvard.edu/tech/rss 60 http://perwiraindonesia.com/ajefb/index.php/jurnalAJEFB/article/view/57 <p>The main objective of this research is to investigate the considerable impact of online promotions and pricing on purchase interest and purchasing decisions in Shopee's online shopping. The study employed a descriptive quantitative research approach, involving a sample of 96 residents from Gunung Anyar, Surabaya. Data analysis was conducted using tests for validity, reliability, and path analysis. The findings of the research indicate that online promotions and prices play a significant role in influencing purchasing decisions on Shopee's online platform. Additionally, purchase intention also plays a significant role in influencing purchasing decisions. Furthermore, online promotion and price indirectly influence purchasing decisions through their impact on purchase interest.</p> Ririn Andriana Copyright (c) 2023 Ririn Andriana http://creativecommons.org/licenses/by/4.0 http://perwiraindonesia.com/ajefb/index.php/jurnalAJEFB/article/view/57 Wed, 30 Aug 2023 10:03:51 +0000