The Influence of Money Attitude, Lifestyle, and Personal Values on Purchase Decision of Exclusive Gadgets in Aceh
The research aims to measure the influence of lifestyle, money attitude, personal value, toward purchase decision of Apple products by Syiah Kuala University’s students. Purposive sampling method is used to collect primer data by sampling the students using Apple gadgets in the University. 97 out of 120 distributed questionnaires are being collected and Moderated Regression Analysis is used to test the hypothesis. The result shows that lifestyle, money attitude, and personal value affects significantly towards the purchase decision of Apple products. Nevertheless, due to the negative result of regression coefficient, then personal value has not given any moderating effect of lifestyle and money attitude toward purchase decision of Apple products.
Copyright (c) 2019 Hendra Halim
This work is licensed under a Creative Commons Attribution 4.0 International License.
Written application must be made to the Managing Editor for permission to reproduce any of the contents of the journal for use in other than course of instruction e.g., inclusion in books of readings or in any other publications intended for general distribution. In consideration for the grant of permission by the journal in such instances, the applicant must notify the author(s) in writing of the intended use to be made of each reproduction. Normally, the journal will not access a charge for the waiver of copyright.
Except where otherwise noted in articles, the copyright of articles in the journal has been transferred to the AJEFB. Where the author(s) has (have) not transferred the copyright to the AJEFB, the applicant must seek a permission to reproduce (for all purpose) directly from the author(s).
AJEFB is licensed under a Creative Commons Attribution 4.0 International License.