The Effects of Consumer Operant Resources (COP) on Co-Creation Processes in Communitie
In today’s modern era, consumers tend to be proactive and play a role in value creation, product making, and even consumption processes. Consumers utilize their operant resources at hand and help materialize co-creation processes in consumer communities without involving producers, which will affect community performance. This study aims to prove the positive correlations between consumer operant resources and co-creation, and between co-creation and community performance.
Copyright (c) 2019 Marta Adela, Yuliana Yonathan, Agus W. Soehadi, Suherman Widjaja
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