Articles

• Indonesian Franchise: A Success Story of A Local Product Expanding to the Global Market

  Sudarmiatin Sudarmiatin, Rayie Tariaranie W, Suharto Suharto, Adelia Shabrina P, M. Arief, Sutrisno Sutrisno

  1-11

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• The Influence of Money Attitude, Lifestyle, and Personal Values on Purchase Decision of Exclusive Gadgets in Aceh

  Hendra Halim, Dinaroe Dinaroe

  13-29

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• Succession Process Seen by Successor Candidate’s Readiness and Family Relationship

  Tina Melinda, I Gusti Agung Gede Jemanu Putra

  31-40

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• Digital Marketing Optimization in Artificial Intelligence Era by Applying Consumer Behavior Algorithm

  Suryo Hadi Wira Prabowo, Achmad Murdiono, Rachmad Hidayat, Wening Patmi Rahayu, Sutrisno Sutrisno

  41-48

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• The Influence of Product Quality, Service Quality and Price on Customer Satisfaction and Loyalty

  Atika Kartikasari, Albari Albari

  49-64

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• The Effect of Financial Performance and Market Performance on the Stock Prices

  Ulfa Rizki Indriyanti, Nurfauziah Nurfauziah

  65-79

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• The Effects of Consumer Operant Resources (COP) on Co-Creation Processes in Communitie

  Marta Adela, Yuliana Yonathan, Agus W. Soehadi, Suherman Widjaja

  81-88

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