Faktor yang Mempengaruhi Niat Membeli pada Aplikasi Pemesanan Tiket Pesawat dan Kamar Hotel

  • Bonifasius Nayaka Program Magister Manajemen, Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430, Indonesia
  • Audrey Rebecca Program Magister Manajemen, Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430, Indonesia
  • Abimanyu D. Prabowo Program Magister Manajemen, Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430, Indonesia
  • Leonard S. Muliana Program Magister Manajemen, Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430, Indonesia
DOI: https://doi.org/10.21632/perwira.3.2.81-92
Keywords: Aplikasi, Kualitas Layanan, Pengalaman Penggunaan, Harga, Minat Membeli, Online Travel

Abstract

Di era digital saat ini, model bisnis usaha berbasis online bertumbuh semakin cepat. Masyarakat Indonesia mulai mengalami pergeseran perilaku terkait kemudahan untuk mendapatkan produk yang diinginkan. Salah satu contoh usaha online yang sedang marak berkembang adalah online traveling. Penelitian ini berfokus kepada beberapa faktor yang dapat mempengaruhi niat beli tiket dan kamar hotel secara online melalui aplikasi. Adapun konstruk yang digunakan pada penelitian ini adalah kualitas pelayanan, pengalaman membeli konsumen, harga serta niat beli. Penelitian dilakukan di Indonesia dengan sample populasi masyarakat yang pernah menggunakan aplikasi pemesanan tiket dan kamar hotel dan berdomisili di Jabodetabek. Metode penelitian yang digunakan adalah regresi berganda. Hasil dari penelitian yang dilakukan adalah dari ketiga faktor yang mempengaruhi niat beli pada aplikasi pemesanan tiket dan kamar hotel, pengalaman membeli konsumen memilki pengaruh paling kuat dibandingkan dengan kedua variable lain yaitu harga dan kualitas layanan dalam mendorong terciptanya niat beli dari konsumen pada aplikasi pemesanan tiket dan kamar hotel.

Downloads

Download data is not yet available.

References

Chang, K., Kuo, N., Hsu, C., Cheng, Y. (2014). The Impact of Website Quality and Perceived Trust on Customer
Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators. International
Journal of Innovation, Management and Technology, 5, 255-260
Cobb-Walgren, C.J., Ruble, C.A. and Donthu, N. (1995) Brand Equity, Brand Preference, and Purchase Intent.
Constantinides, E. (2002), “The 4S Web-marketing mix model, e-commerce research and applications”, Elsevier
Science, Vol. 1 No. 1, pp. 57-76.
Dodds, W.B., Monroe, K.B. and Grewal, D. (1991) Effects of Price, Brand, and Store Information on Buyers’
Product Evaluations.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research.
Grewal, D., Baker, J., Levy, M., & Voss, G. B. (2003). The effects of wait expectations and store atmosphere
evaluations on patronage intentions in service-intensive retail stores, 79, 259–268.
Grewal, D., Iyer, G.R., Krishnan, R. and Sharma, A. (2003), “The Internet and the price-value-loyalty chain”,
Journal of Business Research, Vol. 56 No. 5, pp. 391-8.
Ha, S.H., Bae, S.M. and Park, S.C. (2002), “Customer’s timevariant purchase behaviour and corresponding
marketing strategies: an online retailer’s case”, Computers & Industrial Engineering, Vol. 43 No. 4, pp.
801-20.
Haghighi, Mohammad (2012). Evaluation of factors affecting customer loyalty in the restaurant industry. African
Journal of Business Management, 6(14), 5039–5046.
Hair JF, Black WC, Babin BJ dan Anderson RE. 2010. Multivariate Data Analysis, 7thed. Pearson Prentice Hall.
New Jersey.
Im, J. Y., & Hancer, M. (2014). Shaping travelers’ attitude toward travel mobile applications. Journal of Hospitality
and Tourism Technology, 5, 177-193.
Kotler, P. (2003), Marketing Management, 11th ed., Prentice-Hall International Editions, Englewood Cliffs, NJ.
Lovelock, C., & Gummesson, E. (2004). Whither Services Marketing: In Search of a New Paradigm and Fresh
Perspectives. Journal of Service Research, 7(1), 20–41.
Li-Ming, Yan Ling (2015). Leisure tourists’ online buying intention in Malaysia, 49, 05
Nusair, K., & Kandampully, J. (2008). The antecedents of customer satisfaction with online travel services: a
conceptual model. European Business Review, 20, 4-19.
Parasuraman, a, Zeithaml, V. a, & Berry, L. L. (1988). SERQUAL: A Multiple-Item scale for Measuring Consumer
Perceptions of Service Quality. Journal of Retailing.
Shankar, V., Smith, A.K. and Rangaswamy, A. (2003), “Customer satisfaction and loyalty in online and offline
environments”, International Journal of Research in Marketing, Vol. 20 No. 2, pp. 153-75.
Tamimi, N., Rajan, M. and Sebastianelli, R. (2003), “The state of online retailing”, Internet Research, Applications
and Policy, Vol. 13 No. 3, pp. 146-55.
Watchfire Whitepaper Series (2000), “Bad things shouldn’t happen to good Web sites: best practices for
managing the Web experience”
Wen, I. (2009). Factors affecting the online travel buying decision: a review. International Journal of Contemporary
Hospitality Management, 21, 752-765.
Published
2020-12-30
How to Cite
Nayaka, B., Rebecca, A., Prabowo, A. D., & Muliana, L. S. (2020). Faktor yang Mempengaruhi Niat Membeli pada Aplikasi Pemesanan Tiket Pesawat dan Kamar Hotel. PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia, 3(2), 81-92. https://doi.org/10.21632/perwira.3.2.81-92
Issue
Vol 3 No 2 (2020): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Section
Articles

Copyright (c) 2020 Prasetiya Mulya Publishing

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

 
An objective of the PERWIRA is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of Entrepreneurship, Business management, and Family Business. Permission is hereby granted to reproduce any of the contents of the journal for use in courses of instruction, as long as the source and PERWIRA copyright are indicated in any such reproductions.

Written application must be made to the Managing Editor for permission to reproduce any of the contents of the journal for use in other than course of instruction e.g., inclusion in books of readings or in any other publications intended for general distribution. In consideration for the grant of permission by the journal in such instances, the applicant must notify the author(s) in writing of the intended use to be made of each reproduction. Normally, the journal will not access a charge for the waiver of copyright.

Except where otherwise noted in articles, the copyright of articles in the journal has been transferred to the PERWIRA. Where the author(s) has (have) not transferred the copyright to the PERWIRA, the applicant must seek a permission to reproduce (for all purpose) directly from the author(s).

Creative Commons License
PERWIRA is licensed under a Creative Commons Attribution 4.0 International License.