The Decision Supporting Factors for Used Car Buying

  • Iwang Suwangsih Sekolah Tinggi Ilmu Ekonomi Mahardhika Surabaya Jl. Wisata Menanggal No.41A, Dukuh Menanggal, Kec. Gayungan, Surabaya, Jawa Timur 60234, Indonesia
  • Ilham Wahyu Setiawan Sekolah Tinggi Ilmu Ekonomi Mahardhika, Surabaya, Jl. Wisata Menanggal No.41A, Dukuh Menanggal, Kec. Gayungan, Surabaya, Jawa Timur 60234, Indonesia
  • Anita Kartika Sari Sekolah Tinggi Ilmu Ekonomi Mahardhika, Surabaya, Jl. Wisata Menanggal No.41A, Dukuh Menanggal, Kec. Gayungan, Surabaya, Jawa Timur 60234, Indonesia
  • Nindya Kartika Kusmayati Sekolah Tinggi Ilmu Ekonomi Mahardhika, Surabaya, Jl. Wisata Menanggal No.41A, Dukuh Menanggal, Kec. Gayungan, Surabaya, Jawa Timur 60234, Indonesia
  • Umar Ali University of Kashmir, Hazratbal, Srinagar,Jammu&Kashmir, India,190006
DOI: https://doi.org/10.21632/perwira.6.1.43-54
Keywords: Promotion, Product Quality, Price, Purchase Decision

Abstract

The aim of this research is to observe and analyze the effect of promotion, price and product quality on the buying decision of used cars in the city of Surabaya. The sample of this research is 97 respondents. Data were processed with SPSS software version 25. The results of the multiple linear regression equation test Y = 6.840 + 0.031X1 + 0.043X2 + 0.613X3, and the t test showed that price had a significant positive effect. This indicated that price was a reinforcing factor for customers to make purchases. used car. The outcomes of the F test is known that all independent variables together have a significant positive influence on the decision to buy a used car. The value of  R square (R2) is 0.554.

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Published
2023-07-03
How to Cite
Suwangsih, I., Setiawan, I., Sari, A., Kusmayati, N., & Ali, U. (2023). The Decision Supporting Factors for Used Car Buying. PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia, 6(1), 43-54. https://doi.org/10.21632/perwira.6.1.43-54
Issue
Vol 6 No 1 (2023): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Section
Articles

Copyright (c) 2023 Amemiya Maneko Putri, Ilham Wahyu Setiawan, Anita Kartika Sari, Nindya Kartika Kusumayati, Umar Ali

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